Job Description

Job Description

Office Location: Linden, New Jersey

Structure: Unpaid internship. Approximately 20 hours per week

In-Person Preferred but optional Hybrid

Internship Duration: February 2 to April 26, 2026.

Application Deadline: January 16th EOD

About Diaza

Diaza is one of the fastest-growing soccer brands in the USA, built on resilience, progression, and culture. We work with youth academies, grassroots clubs, semi-pro teams, and professional organizations across the United States and internationally.

We are not a traditional sportswear brand. We view marketing as a system rather than a checklist. Our work prioritizes experimentation, learning velocity, and long-term scalability. We believe strong brands are built by people who think critically, understand culture, and are comfortable operating in uncertainty.

About The Internship

This internship is designed for students who want to understand how a new marketing department is built from the inside.

This is not a corporate internship, and it is not task-driven. You will not be given step-by-step instructions for every assignment. Instead, you will be given frameworks, context, and real problems, and you will be expected to test ideas, learn quickly, document outcomes, and improve systems over time.

Our internal model is simple:

• quantity through experimentation
• quality through intention and defined probability
• scale when both exist together

This internship is built around that mindset.

Internship Tracks

This program includes multiple tracks - All are in small groups. All interns operate within the same department but focus on different areas. Applicants should indicate which track aligns best with their interests and background.

1. AI Experimentation and Creative Systems Track

Foundational Track

This is the most unique track and serves as the foundation for the others.

This group focuses on testing AI tools within real creative and operational workflows. The goal is not to use AI randomly. The goal is to understand how systems behave, how outputs compound, and how repeatable processes are created.

This group works closely together and semi-independently with minimal outside influence by design.

What you will work on

• Experimenting with AI tools in marketing and creative workflows
• Applying and improving prompt engineering fundamentals
• Understanding how creative outputs connect to operational systems
• Documenting experiments, results, and patterns
• Building repeatable systems instead of one-off outputs
• Treating results as systems rather than randomness

Who this is for

• Students with engineering, computer science, or technical backgrounds
• Students with multimedia or creative backgrounds who understand systems thinking
• Systematic thinkers with clear mental frameworks
• People who enjoy testing limits and learning through experimentation
• Cultural awareness is important, especially in soccer, the arts, and creative spaces

Minimum basic prompt engineering knowledge is required.

2. PR and Brand Narrative Track

This track focuses on shaping how Diaza is understood externally through storytelling, messaging, and narrative consistency.

What you will work on

• Writing and research-driven brand storytelling
• Press releases, announcements, and brand positioning
• Connecting teams, jerseys, and moments into a larger narrative
• Market research across youth, academy, semi-pro, and emerging professional soccer
• Hybrid AI and human writing workflows
• Focus on maximum impact with minimal cost and minimal input
• Identifying underutilized or open digital spaces for brand presence

Who this is for

• Strong writers and researchers
• Journalism, PR, or communications-focused students
• People who understand soccer culture beyond elite global clubs
• Applicants comfortable using AI to accelerate work without losing human tone
• People who care deeply about long-term brand integrity

3. Social Media+Community Track

This track focuses on compounding growth rather than chasing trends.

(Asynchronous)

What you will work on

• Managing and engaging Diaza’s social community
• Highlighting teams, players, and people changing the game
• Pattern recognition across platforms
• Understanding why content works, not just posting it
• Iterative testing of engagement strategies

Who this is for

• Culture-fluent applicants
• Heavy social media users with strong intuition
• Doomscrolling is encouraged as research
• People are comfortable with repetition and refinement
• Not ideal for those seeking constant novelty

4. Content Creation Track

High-Level Content Creators

Portfolio required.

Requirements

• Professional-grade camera equipment
• Strong fundamentals or interested in visual storytelling
• Experience in photography or videography
• Editing software familiarity is flexible
• Capture quality prioritized over heavy post-production
• Every frame must have intention

Daily Content Creators

Focus

• Short form and platform native content
• Working within existing systems to produce volume
• Experimenting with new content systems to increase output
• Creativity through constraints
• Thinking differently without always creating from scratch
• Quality and intention are expected even at scale

Internship Time Structure and Commitment

• Approximately 20 hours per week
• Shared schedules within each track
• No schedule exceptions within a track
• Live collaboration is required
• A hybrid structure is allowed
• In-person participation prioritized
• Remote participation is considered when value is clearly demonstrated

Important Notes

• This internship is unpaid
• This is an experimental "startup" environment
• We do not have all the answers
• You are expected to learn, test, and build alongside the team
• If you need full instructions for every task, this may not be the right fit
• If you want foundational guidance and the freedom to create, this is

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